IURI is a study in tension—between structure and emotion, between the industrial and the intimate.

Born from the form of the shipping container, each piece is designed to carry not only your essentials, but the energy of movement, travel, freedom and future memory.

A shipping container isn’t merely an inspiration—it’s the essence of IURI.

This industrial object, conceived in 1956 and largely unchanged since, symbolizes the backbone of global movement.

From afar, they resemble Lego blocks drifting across oceans; up close, they represent the unseen architecture of our interconnected lives.

Without them, everyday moments—like enjoying a banana or connecting via smartphone—might not exist.

It contains. It carries. The connection to leather goods is clear.

At IURI, design is approached architecturally. Every line, angle, and edge is intentional.

The aesthetic balances minimalism with maximalism: clean structures paired with bold colors and playful details.

This duality offers space for personal expression within a framework of precision.

The result is a collection of objects that are both functional and expressive—designed to move with you and adapt to your journey.

A minimal versus maximal approach is the core of I U R I design aesthetic.

The balance of clean lines and shapes, embellishment and playfulness of colors give a choice and impulse of self expression.

I U R I re-imagines and transforms the utility of the shipping container into a moving design object with attitude and function.

By reimagining it, IURI transforms the utilitarian nature of the shipping container into a dynamic design object.

Through the interplay of structure and creativity, rigidity becomes fluidity, and function becomes form.

IURi is for the joyful and positive, on the move moments.

For Infinite curiosity and journeys to explore, express and experience.

If I U R I was a city, it would be New York, I U R I's favorite place of imagination, dreams and most unpredictable ideas and surprises. In a word Freedom.